CoolFlo Volksagen Cooler
Stand by Me
Estimated reading time: 4 minutes
The Carter Brothers—Scott, Jamie, and Darren—are more than just siblings; they are adventurers, dreamers, creators and business partners, united by a shared love for the Volkswagen (VW) culture. Their story is one of perseverance, creativity, and brotherhood, and nowhere is this more evident than in their iconic custom VW Camper, a rolling tribute to their collective journey.
This is CoolFlo: a family-driven enterprise that began with a dream, rooted in a passion for cars, design, and life on the road.
A Story of Family, Passion, and a one of a kind slammed Volkswagen Camper by the CoolFlo Brothers.
It wasn’t long before the brothers channelled their shared interests into a business, originally launching as an air conditioning company—adequately named: Cool Flo—where they would pull up to jobs in vintage VW Campers. The idea of merging their passion with their work was irresistible. However, as the VW scene continued to inspire them, they knew they were destined for something more... and bigger.
The foundation of CoolFlo began at an early age, long before it became a recognised name in the global VW scene. The brothers bonded over BMX bikes, music, and weekends at VW car shows, which ignited their lifelong obsession with the classic VW lifestyle. Their love for the scene wasn’t just about the cars, but also the community it fostered. As Scott Carter recalls:
The turning point came when they designed the CoolFlo logo for the first time. It wasn’t just branding—it was a statement. With the help of Prosign, the eye-catching logo decorated their campers, turning heads at VW shows and wherever they went. People were drawn to the logo, curious to learn more about what it represented, and before long, CoolFlo morphed into something far greater:
a lifestyle brand that encapsulates everything the brothers stand for—family, adventure, and creativity!
As they built their business, the CoolFlo brothers continued tinkering away in their "CoolFlo Cave," customising vans and preparing for their next big adventure. One of their standout creations is the slammed Volkswagen Camper, a head-turning build that represents everything the brothers live and breathe. With its low stance, bold branding, and attention to detail, this SuperFly Camper is a true testament to their love for the scene and their craft.
Their family-oriented approach extends beyond just the brothers. The entire CoolFlo team, made up of their loved ones, embodies the ethos of the brand, working together not just to grow their business, but to uplift the community around them. The CoolFlo stand at the annual Volksworld VW Show is a perfect example of their inclusive spirit. Their display is buzzing with energy, welcoming every visitor like a friend or family member, which is increasingly rare in today’s fast-paced world.
Beyond the cars and clothing, CoolFlo is about connection. As Scott says:
"For us, it's not just about the cars and vans, it’s about the friendships, the sense of community, and the lifestyle that comes with it."
That’s the magic of CoolFlo. It’s more than just a brand or a business—it’s a way of life, shared by all who embrace the VW scene. The Carter Brothers’ journey is one of passion and perseverance, inspiring others to chase their dreams, just as they did. Whether it’s through their VW Campers, their clothing line, or their next adventure, one thing is certain: CoolFlo will always be about family, creativity, and bringing a little bit of cool into the world.
Their journey has not been an easy one. The Carter Brothers have worked relentlessly, often spending up to 16 hours a day designing, crafting, and perfecting their CoolFlo apparel line, which includes t-shirts, hoodies, caps, and accessories. Influenced by their childhood passions for BMX culture, 80s boomboxes, and of course, Volkswagen vehicles, CoolFlo is not just a brand, it’s a lifestyle—one that encourages others to dream big and chase their passions.
"It’s not just about the vans, it’s about the friendships you make along the way. The sense of community is unmatched." —Carter Brothers
CoolFlo's VW Camper
Carter Brothers of CoolFlo VW Camper Cooler in one turning!
Stand By Me - CoolFlo Volkswagen Cooler
The Carter Brothers, founders of CoolFlo, have transformed their passion for VW culture and adventure into a globally recognized brand. Their one-of-a-kind, slammed Volkswagen Camper embodies their journey of brotherhood, creativity, and hard work. Join us as we delve into their inspiring story and discover the roots of this SuperFly build.
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